“Vision Zero”: there’s a big hole in the plan to eliminate Portland traffic deaths

“Vision Zero” is a traffic safety project that aims for the goal of zero traffic fatalities. It’s been adopted by cities worldwide – and now includes Portland, Oregon. It’s a wide-ranging plan, with heavy emphasis on public education and prioritization of safety. Vision Zero Safety Pledge:  I will behave safely and courteously at all times… Learn More »

One must-have for cyclists

To put it simply, insurance. In the last few months, Portland, Oregon has been rated America’s most bike-friendly city, has earned national recognition for creating infrastructure for cycling, and now claims the highest percentage of bike commuters in any large U.S. city. Yet, too often my firm gets a call from a cyclist who has been seriously injured by a motor… Learn More »

Help Kids Avoid Common Bicycle Crashes

About 400,000 children are treated in emergency rooms every year for bicycle-related injuries. Some crashes are inevitable, but you can prepare your kids to avoid the some of the most common bike crashes. 1.       Get Ready Properly fit and adjust the bike helmet to your kid’s head. Most bike crashes will just result in scraped… Learn More »

Winter Safety Reminder: Share the Roads

As the temperature drops and the rainy season begins in earnest, the normally bike-friendly Northwest becomes a more dangerous place for cyclists. Wet leaves, black ice, and frequent rain or snow don’t help driving conditions for cyclists—or drivers. Winter Driving 101 Cyclists have a right to be in the lane of traffic. They’re not riding… Learn More »

Bicycle Accidents in Oregon Remind Us to Share the Road

Four bicyclists were killed and another three were hospitalized in automobile collisions in Oregon this week. An 81-year-old man died after his bicycle swerved in to the southbound lane of U.S. Highway 101 near Garibaldi, Oregon, crashing into the back of a passing truck’s loaded log pole trailer. Last weekend, an 18-year-old recent Clackamas High… Learn More »

Car Insurance – Why Everyone Should Have It

Even if you never sit behind the driver’s wheel, you should protect yourself by having car insurance. Anytime you are injured through someone’s use of a motor vehicle, car insurance can come into play. When you are walking or riding your bike, car insurance may be able to pay expenses if you are injured. If… Learn More »

Bicycle Safety

Portland and the Northwest have a national reputation for being bicycle-friendly cities. Having the bicycle lanes, boulevards, and designated bicycle boxes on public roads require awareness and responsibility from both the bicyclist and the driver. The responsibilities of bicyclists are as follows: Always assume the motorist cannot see you and bike defensively.  When riding by… Learn More »

Teaching Bicycle Helmet Safety to Children

If you are having trouble convincing your child to wear a helmet while riding a bicycle, here’s a link to a YouTube video that gets the message across in a fun and engaging way. The video uses a peer-to-peer approach to teach middle and high school youth about how wearing a bicycle helmet can protect… Learn More »

Safety Tips to Avoid Injury From 6 Common Summer Hazards

Provides tips on how to avoid injury from common summer hazards.

Family of Portland Cyclist Killed by Truck Files Suit

Reports on lawsuit filed by family of Portland bicyclist killed in truck accident